SMS Compliance Policy

Effective Date: 3 October 2025
 
Owner: Moving of America

1. Purpose

The purpose of this SMS Compliance Policy is to establish guidelines and procedures for sending Short Message Service (SMS) messages to customers, clients, and prospects. The policy ensures compliance with applicable laws, regulations, and best practices, including the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, and other relevant local or international regulations.

2. Scope

This policy applies to all employees, contractors, and third-party service providers who send SMS messages on behalf of Moving of America. It covers promotional, transactional, and informational messages sent via SMS.

3. Consent

1. Opt-In Requirement:

   • SMS messages may only be sent to recipients who have provided explicit consent.

   • Consent must be clear, documented, and obtained prior to sending any marketing or promotional messages.

2. Methods of Consent:

   • Web forms, mobile app opt-in checkboxes, SMS keyword opt-in, or verbal consent (documented).

3. Opt-Out Rights:

   • Recipients must be provided an easy and clear method to opt-out of future messages (e.g., “Reply STOP to unsubscribe”).

   • Opt-out requests must be honored promptly, within the timeframe required by law (typically within 10 business days).

4. Message Content

1. Compliance with Laws:

   • All messages must comply with applicable federal, state, and international laws.

2. Identification:

   • Messages must clearly identify Moving of America as the sender.

3. No Misleading Content:

   • Messages must not contain false, deceptive, or misleading information.

4. Content Restrictions:

   • Prohibited content includes: illegal products/services, adult content, offensive language, or any content that violates privacy or intellectual property rights.

5. Frequency and Timing

1. Frequency:

   • Messages should be sent only as frequently as necessary to provide value to the recipient.

2. Timing:

   • Messages must be sent during appropriate hours (e.g., 8 a.m. – 9 p.m. local time).

   • Messages sent outside this timeframe require explicit consent.

6. Data Protection & Privacy

1. Confidentiality:

   • SMS recipients’ personal information must be protected according to Moving of America  Privacy Policy and applicable data protection laws (e.g., GDPR, CCPA).

2. Data Retention:

   • Consent records and message logs must be retained for a minimum of 2 years for audit and compliance purposes.

3. Third-Party Providers:

   • Ensure that any SMS service providers comply with relevant privacy and security standards.

7. Monitoring and Compliance

1. Regular Audits:

   • Conduct periodic audits of SMS campaigns to ensure compliance with this policy.

2. Reporting Violations:

   • Employees must report any suspected violations of this policy to hello@movingofamerica.com

3. Disciplinary Action:

   • Violations of this policy may result in disciplinary action, including termination and/or legal consequences.

8. Training

• All employees and contractors involved in SMS campaigns must undergo training on this policy, relevant laws, and best practices for responsible messaging.

9. Policy Review

• This policy will be reviewed at least annually or as required by changes in laws, regulations, or business operations.